Many brands struggle with generating engaging content and hitting their target audience. Social media plays an essential role, and it is critical to understand social media marketing and build a social media marketing strategy that works well for your unique business. Social media marketing refers to the process of content creation for social media platforms to drive traffic to your business through promoting your products and/or services and building a community with your target audience. Social media marketing revolves around knowing your target audience and customers and meeting them where they are on social media platforms as they interact with each other and your brand. Social media marketing as a cohesive concept is extremely beneficial and valuable to your business growth, and your strategy will vary depending on which social networks your target audience is on. Below we discuss Facebook, Instagram, LinkedIn, and Twitter as tools for professionals and businesses to build their brand.
Social Media Platforms To Target
Audience: Generation X and Millennials
Users: 1.9 billion daily active users worldwide
Ideal For: Advertising, brand awareness
Facebook is the world’s largest and most established social media platform. It’s become an indispensable tool for B2C businesses since launching in 2004, providing advanced advertising tools along with organic opportunities.
Audience: Mostly Millennials
Users: 1 billion monthly active users
Ideal For: B2C businesses, user-generated content, high-quality images, and videos, advertising
Instagram has taken the world by storm since launching only 12 years ago. Brands go to Instagram to share visually compelling content and utilize advanced e-commerce tools. Users today can discover brands, scroll through products and services, and finalize a purchase all on the app.
Audience: Generation X, Baby Boomers, and Millennials
Users: 774 million active users worldwide
Ideal For: business development, B2B relationships, and social selling
LinkedIn can be thought of like Facebook’s professional cousin, where an audience of working professionals are trying to find new opportunities and networks. This is an ideal space for B2B companies seeking to build an industry-specific community and identify key decision-makers and professional service providers like lawyers and doctors.
Audience: Primarily Millennials
Users: 211 million daily active users worldwide
Ideal for: Customer service, public relations, community building, B2B and B2C companies
Instagram is for visuals, and Twitter is for words. Today, Twitter has expanded from its early 140-character days into a community-building tool called Twitter Communities, an audio tool calledTwitterSpaces, and Twitter Moments to share content with your followers.
Contact Us Today
With billions of people browsing and connecting on social media every day, it’s more essential than ever that businesses and marketers use this channel to engage with customers, promote their products, and build their brand. While trying to chart your company or brand’s social media strategy may seem like an overwhelming task, you can start with understanding social media marketing trends and learning more about what your consumers want. Or, you can leave it to professionals like Affordable Digital Marketing so that you can focus on what you do best- running your business- while we take care of growing your brand and promoting your services to make you more money. Call ADM today for a consultation!