Video marketing is an essential part of modern digital marketing. No matter how small your business is, you should be doing video marketing – video content is how a rapidly growing number of people ingest most of their content. Many people these days would prefer to get the same information from a video than to read text content. In fact, 82% of all internet traffic was video in 2022, and it’s only growing faster. The fact of the matter is, people spend a lot of time watching videos online. Here are some reasons why your business should be incorporating video marketing into your marketing strategy.
Video Content Significantly Boosts Website and Social Media Conversions
Videos have the benefit of relaying a large amount of information in a shorter time span than other types of content. This helps to boost conversion. Moreover, video content is better at catching people’s attention, which keeps them on-track for actually understanding the message you’re trying to portray. By visually showcasing your product/service through video, you make it extremely easy for people to get to know what your business offers and why they may want to work with you.
Videos also increase conversion because they engage site visitors for longer amounts of time compared to other forms of content. The longer a potential customer stays on your site, the higher the likelihood that they may choose to purchase your product or utilize your services. Effective marketing videos on your website will help reduce the bounce rate. Market research shows that your conversion rate can increase by between 27% and 46% just by posting a simple marketing video.
Videos Establish Brand Trust
The most important thing that every brand and company needs to build with their target audience is trust. When you create a professionally produced marketing video, you are helping to instill trust in your target audience in many ways. Firstly, the fact that you’re investing money and time and working with professional videographers helps your audience see that you’re serious. Moreover, the fact that you’re teaching your audience about your product or service proves your confidence in the product or service you are sharing.
Videos can be repurposed and shared
Videos are easily shared across platforms to reach a wide audience and promote your marketing funnel. Professional videos can be used as stand-alone content or as a complement to other types of content such as case studies and blog posts. Once the video is created, you can use it to add depth to a range of strategies promoting your products and services. You can link to them in pages and posts, or in email campaigns for a quick shot of information on the topics you discuss in your emails. Videos can also be edited down and reused in short and long-format mediums.
Contact Us Today
The key thing about video marketing is that the video you make can go as far as possible in terms of conversion and engagement. If marketing is not your forte, leave it to the professionals at Affordable Digital Marketing. Call us to chat about boosting your online engagement and building your business brand today.