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Local SEO Tips for Small Businesses to Rank Higher on Google
Small businesses who depend on local clientele sometimes don’t think that their Google ranking is important. After all, they have word-of-mouth, and their regular customers need to live in their area. However, this is a wrong approach - the truth is, small businesses...
Organic vs. Paid Social Media: Finding the Perfect Balance for Your Business
It’s 2024. If you’re not already aware of the power of social media marketing, you’re already behind and it’s time to catch up. But even if you are familiar with social media marketing, or use certain aspects of social media to promote your business, there’s still a...
What Are Google LSA Ads?
Local Service Ads, or LSAs, used to be treated like an optional alternative to traditional Google Ads, but in the last few years they’ve become a crucial tool for local search engine marketing. If you’re not familiar with LSAs, it’s time to catch up - here are some...
Boosting Patient Trust: Effective Social Media Strategies for 2024
While word of mouth is still how many people find their medical providers, social media has become integral to healthcare marketing. Tebra’s 4th annual Patient Perspectives report found that 77% of patients often or sometimes search online for doctors. This behavior...
Why a Social Media Presence is Essential for Small Businesses
Small businesses have a lot of competition. That’s why most small businesses are (wisely) constantly searching for new methods for gaining exposure and fine-tuning their marketing strategies. Although a dwindling minority of business owners may still feel antipathy to...
How Artificial Intelligence is Revolutionizing Digital Marketing
Artificial Intelligence is the buzzword on everybody’s lips these days. In a constantly evolving digital marketing industry, AI is starting to play an increasingly crucial role. Businesses can leverage AI to target specific consumer segments, utilize data-driven...
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