The pace of change is ever-increasing. There are a wide array of digital channels you can use to communicate with customers. Unfortunately, you may also get stuck juggling an endless amount of balls while trying to figure out what actually works. New tools and platforms like AI are playing more prominent roles and evolving rapidly. Marketing budgets, on the other hand, are decreasing, which means that going into 2025, marketing teams will have to deliver more with less. Keeping abreast – and even predicting – the latest trends and digital marketing developments can help you spot opportunities to stand out from your competitors and leverage a channel in an optimal manner. Here’s what to keep an eye out for as we head into the world of digital marketing in 2025.
Digital Marketing Trends To Keep An Eye On In 2025
Social media is battling it out
As the popularity of X declines, two social platforms – Threads and BlueSky – are the next big thing. Created by X’s previous founder, Jack Dorsey, BlueSky attracts users who put a premium on content control, ad-free spaces, and niche communities. It aims to attract people who work in the media landscape. Threads by Meta has 275 million users compared to BlueSky’s 24 million, and is a great opportunity for companies to post organic content to connect with their fanbase.
Employee-generated content is on the rise
Employee advocacy is a powerful strategy to put your company’s individual voices to good use. Build brand presence, highlight social issues, connect with audiences, and achieve business goals with platforms like LinkedIn, where B2B networks thrive. Small agencies and businesses such as medical clinics and law firms can take advantage of this by highlighting their service-provider professionals and lending a more human voice to their network.
Advertisers have more control with AI
AI can optimize several aspects of the advertising process and enhance ad campaigns by making them more effective, efficient, and targeted towards specific audiences. As more machine learning-based campaigns do heavy lifting on social media platforms, it’s getting easier for people to maintain and improve ad campaigns. If your audience doesn’t convert on a certain platform, you can tell AI to try another one, such as Google maps.
The growth of social search
Search engines used to be the only way for people to find information online, but consumers are now turning to social platforms like TikTok, youtube, and Instagram. AI conversational searches are also on the rise, which is something to keep in mind for professional service provider queries like “what’s the best kind of lawyer for a slip and fall accident”?
Generative engine optimization
Generative engine optimization (GEO) is the process of optimizing your website’s content to make it more visible in AI-driven search results from ChatGPT, Google AI Overviews, Copilot, Perplexity, and Gemini. 70% of consumers already trust generative AI search results, and 79% of consumers are predicted to use AI-enhanced search within this year. Plus, Google currently uses generative AI in more than 20% of its search results to display in AI Overviews, so GEO is something to consider for all types of businesses.
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Does all this sound overwhelming? Never fear- you can leave it to professionals like us. Call Affordable Digital Marketing to take care of your digital marketing needs and stand out from the competition in 2025 today!