In the age of social media, email marketing remains one of the most powerful and cost-effective tools for small businesses to connect with their customers. When you integrate your overall marketing strategy with a successful email marketing approach, you can outpace the competition, drive sales straight to your pocket, reach a wider audience in a more successful manner, and foster and improve relationships. However, all these benefits may be thrown out the window if you continue to make certain common mistakes. That’s why we’re here to help you avoid those mistakes in order for your business to turn your email marketing into a cornerstone of your business growth.
What You Should Never Do With Email Marketing
- Assuming email marketing is unnecessary: This is a common mistake with small businesses who believe marketing is something only the big dogs can do. Even if you have a loyal clientele and a large following on social media, email marketing is still crucial. Yes, the kids are on social media, but who is really buying your products? Relying solely on social media leaves you out in the open, vulnerable to sudden shutdowns or platform changes. Building an email list is a long-term asset that never loses value. Get in front of people with social media, and use it to obtain their email addresses as fast as possible in order to expand your own email list.
- Bombarding people with emails: When it comes to email marketing, more is not necessarily better. You’ve probably experienced this yourself (and found it annoying); you sign up to an email list and then find your inbox choked with numerous daily promotions and offers that go straight to the trash bin. Focus on quality over quantity to avoid subscriber fatigue.
- Ignoring the devices we’re on the most: These days, most people are checking emails on their phones. Our mobile phones have been so thoroughly integrated into our everyday lives that they rarely leave our hands. Yet, many businesses fail to build mobile-friendly templates for their websites and emails. Always optimize your emails for mobile phones before sending anything out. A good idea is checking your test emails on
- Not taking advantage of analytics: One of the biggest benefits of email marketing is the data analytics you can obtain. The cardinal rule of marketing remains true for email marketing – the more you know about your target audience and the efficacy of your channels, the better it works. Use the data to segment and personalize your email blasts depending on subscriber demographics, preferences, and behavior.
- Not having a call to action: Yes, not every email you send has to be a full-blown sales pitch, but you need to always let your subscribers know what action they should take next. Always include a clear instruction, link, or button at the top of the email to make it easy for subscribers to do what it is your email wants them to do, whether that’s signing up for a newsletter, checking out a sale, or visiting your website.
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Email marketing can help take your sales to the next level by connecting you with your target audience. Call Affordable Digital Marketing to learn more today.